Pernod Ricard USA Launches Online Trade Resource

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Pernod Ricard USA Launches Online Trade Resource


Purchase, N.Y.-based spirits and wine company Pernod Ricard USA has launched Pro Bev Source, an online destination designed to help distributors, retailers and on-premise operators find the information they need in an efficient way.

The resource is available by accessing the company’s newly redesigned website, which also provides updated company and brand news, as well as recipes and information on careers at Pernod Ricard.

“As far as we can tell, no other Spirit and Wine supplier offers such a wide-ranging trade tool in the digital space,” said Larry Richardson, director, Field Communications, Pernod Ricard USA. “Pro Bev Source is an easy-to-use site that migrates a range of information for the trade to one place.”

Pro Bev Source includes Pernod Ricard USA brand and product information, image assets, sales and promotional materials and a link to the company's Drinks Database, which provides easy access to more than one thousand drink recipes and photos. The Drinks Database includes recipes by brand and product, drink type, occasion and preparation difficulty, as well as channel relevant drink recommendations. The site also acts as a resource for staff training by providing access to the BarSmarts Program.

“We’re committed to setting the industry standard in trade education,” Richardson added, “and Pro Bev Source does just that.”

Pernod Ricard USA, a subsidiary of Paris, France-based Pernod Ricard SA, has roughly 850 employees across the country.