Performance Marketing Brands Acquires Mobile Coupon App Pushpins

Performance Marketing Brands, which operates several loyalty shopping programs, has acquired Pushpins, a free iOS application that offers grocery shoppers digital coupons at over 6,000 stores and weekly specials at over 50,000 stores, as well as access to nutritional information and an intelligent shopping assistant.

With the addition of Pushpins, PMB expands into the grocery retail market and further strengthens the breadth of its mobile offering, which includes shopping applications from FatWallet and OneReceipt.

“Expanding into grocery categories is a great way for us to expand opportunities for our members to save with coupons, deals and cash back every time they shop,” said Kevin H. Johnson, CEO of Performance Marketing Brands. “The Pushpins application provides a wonderful tool for consumers to shop smarter.”

Pushpins’ technology integrates with customer loyalty cards, so coupons get automatically deducted during grocery store purchases at checkout. With the Pushpins application shoppers can:

• Build a shopping list by searching or scanning over 200,000 grocery products
• Synchronize their shopping list with other family members or multiple devices with a single click
• Automatically match the best digital coupons and weekly specials to items on their shopping list
• Sort lists by aisle to help get in and out stores quickly and easily
• Access the full nutrition label and ingredients of over 150,000 products and see exactly what’s in their food

Palo Alto-based Pushpins was founded in 2010 by Jason Gurwin, CEO, and Peter Michailidis, CMO. The two entrepreneurs previously built entertainment and point-of-sale systems software. They met at Harvard Business School and together won the MIT100K Executive Summary Competition with the Pushpins application. Since its debut, Pushpins has earned industry recognition as a top 150 overall app on the App Store, No. 2 app in its category, and 2011 Consumer Reports Top Mobile Shopping App. The company was backed by Lightspeed Venture Partners and Archimedes Capital.

“We’re excited about evolving the in-store shopping experience to be the best it can be by joining with PMB’s parallel vision,” said Jason Gurwin of Pushpins. “With PMB, we can offer even more savings and rewards.”

Performance Marketing Brands owns and operates a family of websites and reward programs, including Ebates.com; FatWallet.com; and OneReceipt.