Peapod Invites Shoppers to Pick ‘Dip Destiny’

Online grocer Peapod has launched a Facebook promotion with the intent of giving back to its customers before the football event of the year, which takes place early next month: “The Big Game Showdown: Choose Your Dip Destiny."

In partnership with Hellmann’s, a brand of Unilever USA in Englewood Cliffs, N.J., Skokie, Ill.-based Peapod, a division of Ahold USA, is sharing five dip recipes designed to complement game time appetizers. Facebook fans who submit their names and e-mail addresses each receive a unique promotion code for a gift card ranging from $2 to $50 in value, along with information on whichever of the five recipes is their “dip destiny” for game day.

Entrants can then shop for the dip ingredients on Peapod’s website. All participants are guaranteed to win one of the gift card prizes.

The online promotion runs through Feb. 1.