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PBH Launches New 'FoodChamps' Web Site For Kids

WILMINGTON, Del. -- The Produce For Better Health Foundation here has launched a new Web site to educate kids about fruits and vegetables and encourage them to eat more while playing games and exploring other fun, interactive activities.

"Our new Web site,, gives us the opportunity to show children that fruits and veggies can be fun," said Elizabeth Pivonka, PBH president/c.e.o. "The games and activities found on the site are age-appropriate and designed to educate children about fruits and vegetables, and encourage them to eat more [of them]."

As part of the Fruits & Veggies-More Matters health initiative, the new site, which features "fruit and veggie color champions," is designed with children ages 2 through 8 in mind. Kids learn about the champions and then choose one to show them around the site. While on the site, children can have fun with fruit and vegetable math, play a fruit and veggie matching game, and even print out recipes to cook with an adult helper.

They can also print out pages from the site to color with their own crayons or color special online coloring pages to print for Mom or Dad. Additionally, the site directs adults to the Fruits & Veggies-More Matters consumer Web site for user-friendly cooking advice, nutrition information and shopping tips to help them and their families eat more fruits and vegetables for their better health.

"We know it can be difficult to get kids to eat fruits and vegetables with so many other choices available, but we hope to help moms by offering a fun way for kids to learn about fruits and veggies in an online environment, where they feel comfortable," said Pivonka.

Phase I of is up and running, with more fruit and veggie fun to follow in Phase II. The "Get Kids Involved" section of links to the new kids' site and offers a quick preview of what kids will find there. Downloadable games and coloring pages on the Fruits & Veggies-More Matters site will remain available there.
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