Path to Promotion Confab Coming

The Promotion Optimization Institute’s “Predictive” Path to Promotion Optimization Summit is scheduled for Nov. 6 to 8 at the Hyatt Regency O’Hare in Rosemont, Ill.

The summit’s aim is to help companies move from retrospective analysis to predictive analytics and optimization best practices for increasing profits through planning and optimizing promotions.

Summit organizers say successful companies are not only realizing the relationship between trade promotion optimization, data management, analytics and information distribution, but are also developing and implementing solutions that incorporate the requirements from each functional area. Those charged with pricing, trade marketing, merchandising, sales leadership, or promotions at their company will find valuable information at this summit, plus opportunities to network around the most current practices, research, proven strategies and actionable advice.

Scheduled speakers will represent companies including Affiliated Foods Midwest, Knouse Foods, Del Monte, ConAgra, CVS, IBM, Pepsico, Heinz and Winn-Dixie.

For more information or to register for the summit, visit

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