Pamida to Discuss Price Optimization Strategies at Retail Technology Conference

Pamida, a general merchandise, apparel, and grocery chain operating 200 locations in 17 states, will discuss its price optimization strategies during the upcoming Retail Technology Conference to be held April 13-15 at the Ritz-Carlton at Orlando at Grand Lakes, Fla.

Mark Kelso, director of pricing for Pamida, will present how the company leverages Roseville, Calif.-based Revionics’ Price Optimization solutions to project and maintain its desired brand and price image to their customers. Balancing the need to maintain profits while costs increase and competition grows, Pamida has uses the scenario planning capabilities in Revionics to fine-tune category strategies to achieve its corporate goals.

"Pamida has a great story to share with the conference attendees, as we have measurable results following a test-and-control process during our price optimization rollout," stated Kelso. "Our partnership with Revionics has helped Pamida to exceed our target goals and improve our pricing processes tremendously."

Kelso present on Thursday, April 14 at 11:45am. Revionics will also have an exhibit and demonstrations available throughout the event in its Networking Center.

Omaha, Neb.-based, Pamida operates 200 stores in the Midwest, and carries a wide variety of general merchandise including apparel, home and electronics, seasonal items, toys, housewares, as well as groceries. It also operates 142 pharmacies and is a health care leader in each of its communities

Revionics develops life cycle price optimization solutions for retailers, including everyday, promotion, and markdown pricing.