Outcast, PumpTop TV Partner for Ad Net

Outcast (formerly known as Fuelcast) and PumpTop TV, two of the largest digital video networks at the gas pump, announced Wednesday (June 17) a joint venture to create a unified advertising network. The co-branded network combines inventory from Outcast’s eight markets with PumpTop TV’s inventory in 12 markets to create a national network of more than 12,600 high-definition large screens in 15 of the top markets reaching more than 20 million consumers each month.

Source: Mediaweek
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