Out of Africa
Renowned for its quality deep-roasted coffee, Emeryville, Calif.-based Peet’s Coffee & Tea has launched Uzuri African Blend as the culmination of hundreds of hours of hands-on farmer training by its coffee buyers. Offering coffee lovers exceptional taste while generating an increase in income for 6,000 small-scale farmers in Kenya, Tanzania and Rwanda, Uzuri (pronounced oo-ZUR-ee) showcases the region’s floral and aromatic flavors, and will be available on grocery shelves nationwide for a limited time from Feb. 15 to March 31, 2010. Starting March 3 in Peet’s coffeehouses and at Peets.com, Uzuri African Blend will become a permanent addition to Peet’s collection of signature blends The company’s first new blend in eight years will be sold in 12-ounce bags, with suggested retail prices ranging from $8.99 to $9.99 in supermarket chains across the country. For more information, visit www.peets.com.