Omission Lager and Pale Ale

Portland Ore.-based Craft Brew Alliance, in partnership with brand design firm Hornall Anderson, has launched Omission, a craft beer brand focused exclusively on brewing great tasting beer with traditional beer ingredients -- including malted barley – specially crafted to remove gluten. Aligning with Omission’s tagline, “It isn’t just what we took out; it’s what we left in,” the packaging features tongue-in-cheek illustrations that reflect the removal of gluten, without omitting taste. Omission Lager and Pale Ale retail at $9.99 per six-pack.