Old London Launches Healthy Hawaii Sweepstakes
As part of its continuing “A Toast for Everyday Health” campaign, which aims to help consumers achieve their fitness goals, Melba Toast manufacturer Old London has teamed with Chelsie Hightower, an Emmy-nominated professional dancer from the popular TV show “Dancing with the Stars,” to provide easy fitness tips and introduce the “Aloha Old London” Sweepstakes, which runs through June 30.
One grand-prize winner and a guest will win a four-day, three-night all-expenses-paid vacation to the Hawaiian island of Oahu, which offers visitors a variety of experiences that rejuvenate the body and spirit. Activities include dinner for two at Tropics Bar & Grill at the Hilton Hawaiian Village Beach Resort & Spa, a Hawaiian lomilomi massage at the Mandara Spa at the resort, a private cooking lesson at the acclaimed Chef Mavro restaurant, Alii Luau packages at the Polynesian Cultural Center, and surfing lessons at Waikiki Beach. The vacation experience is offered in part by the Oahu Visitors Bureau and The Hilton Hawaiian Village.
“Old London believes that overall health is not only about making realistic goals, but [also] enjoying the exercise activities you do and foods you eat,” said Chris Gunsch, director of marketing for Westchester, Ill.-based Old London, whose better-for-you whole grain-containing snack offerings are Melba Snacks, JJFlats Flatbreads and Melba Toast. “We continuously try to provide our consumers with new and exciting snack options that are low in fat and made with all-natural ingredients. And the wealth of outdoor activities fresh food options Hawaii offers made it a great fit for Old London’s Toast for Everyday Health outlook.”
The brand is also offering Hawaiian-themed recipes incorporating Melba toast in meals and snacks throughout the day.
Consumers can enter the sweepstakes by visiting www.Facebook.com/OldLondonFoods.