Ocean Mist Redesigns Packaging

Spurred by consumer research and input from its retail partners, Ocean Mist Farms is unveiling a comprehensive re-design of its packaging for all 20 vegetable commodities the company grows and ships, the features of which will be revealed for the first time at upcoming PMA Fresh Summit. “We focused on three areas of improvement with the new packaging design: Product visibility, nutrition information and consistent graphic design to enhance the product inside,” said Kori Tuggle, marketing manager for the Castroville, Calif.-based company. “The first goal was to improve product visibility so shoppers can see more of the product -- a unanimous priority with all Ocean Mist retail customers.” The new packaging also features a nutritional benefit message and custom nutrient panel for each commodity, while also enhancing consistency with the company’s branding elements, including name, logo, graphics, and Web site. Having worked with a registered dietician to research the nutritional value and benefits delivered by each commodity, Tuggle cites the company’s new cello wrap for cauliflower that features a burst that reads, “Excellent source of vitamins C & K- helps boost body’s immunity.” The new packaging will begin shipping in November. For more information, visit www.oceanmist.com.