O-I Honored for ‘Glass is Life’ Campaign

Owens-Illinois’ Glass Is Life marketing campaign received the 2011 BtoB magazine award for best integrated campaign, and received an Honorable Mention for its print campaign.

The Glass Is Life campaign is the first-ever global advertising initiative for O-I. The campaign is designed to showcase the unique and unmatched qualities of glass packaging to build successful food and beverage brands.

“O-I is thrilled to be recognized by BtoB magazine for our Glass Is Life campaign. It’s an honor to receive these highly coveted awards,” said Saga Shoffner, O-I vice president of global marketing communications. “The campaign is the culmination of a lot of hard work by many people. We hope everyone who sees the campaign will have a greater understanding of the distinctive benefits of glass and that they will make the choice to use and purchase more glass bottles and jars.”

The global campaign was launched in partnership with O-I’s agency, Doremus New York, which executed print, digital and social strategy components that were influenced by Doremus’ proprietary Doremus Network Analysis technology platform. The campaign can be viewed at www.GlassIsLife.com.

The top marketers from leading business-to-business organizations and best B2B creative of the year in 16 categories were honored at BtoB’s recent annual award luncheon in New York.

Perrysburg, Ohio-based Owens-Illinois Inc. is the world’s largest glass container manufacturer and preferred partner for many of the world’s leading food and beverage brands.