NYC Online Grocer Bread-n-Brie Expands Delivery

NEW YORK – Online-only grocer Bread-n-Brie yesterday expanded its delivery service to the Upper West Side of Manhattan, giving residents there access to 10,000 items ranging from basic staples to gourmet and exotic, hard to-find foods.

"We received countless requests to serve the Upper West Side,” said Ilya Zeldin, founder of Bread-n-Brie.

Bread-n-Brie said it incorporates “green delivery” in its system, making sure “no Bread-n-Brie truck is idling,” because its delivery teams use a cart for the last mile of deliveries. The idling truck reference is an apparent blow against online rival FreshDirect, which uses trucks for its deliveries.

The Web gourmet retailer said it is offering new customers a 20 percent discount on their first orders. In response to customer feedback, it said it reduced the minimum order level to $30, with two free delivery options. To waive the $5 delivery fee, clients can choose the 2nd day shipping option or pick up their orders from one of several Bread-n-Brie pick-up locations.
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