NPD Group, Fusion Marketing Form Perishables-focused Alliance

LOS ANGELES -- Fusion Marketing, a full-service marketing company based here, and The NPD Group, a New York based international consumer research firm, said yesterday they have formed an alliance that will focus on serving the industry with perishables-focused market intelligence.

Fusion Marketing has served clients in the produce industry for more than a decade. In addition to its deep roots in produce, it also has broad based consumer packaged good expertise that enables it to build new and diverse capabilities for its clientele.

Since 1980 in the U.S. and 1997 in Canada, NPD has monitored the eating and drinking habits of thousands of individual consumers, painting the picture of where meals are sourced, how they're prepared and what is consumed.

NPD focuses on everything that happens with food and beverage products once they leave the place of purchase, and compiles the most detailed database available for thousands items. From identifying opportunities for new product development through marketing mature brands, NPD provides the consumer knowledge foundation for informed and effective marketing decisions.
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