NPD, Fusion Marketing Expand Alliance for Produce Intel
The NPD Group and Fusion Marketing, a Los Angeles based, full-service marketing company, have expanded their strategic research alliance to provide the produce industry with consumer and market intelligence.
The alliance between the Chicago-based NPD and Fusion combines the former’s consumption behavior patterns research capabilities with the latter’s retail sales trends insights to enable companies and commissions in the produce industry to improve marketing and sales campaigns in a simplified, focused, and concise manner.
“Our synergistic relationship with The NPD Group allows us to maximize consumer and market intelligence and deliver customized insights to our produce industry clients,” said Steven Muro, president of Fusion Marketing. “This data-driven marketing solution empowers our clients with a unique service that enables them to fully understand the impact of consumer purchase and consumption behaviors. This innovative approach presents a comprehensive perspective, from which superior business decisions can be made.”
Noting that the new alliance provides the tools to the produce industry “that make a new level of sophistication possible,” Mark East, president of The NPD Group’s North American Food & Beverage Division, said the strategic-research alliance enables the two partners “to demonstrate our advanced analytics and marketing abilities, as the industry continues to seek increasingly sophisticated marketing programs to grow their business and offer more value to their consumer and retail partners.