Northgate Market Launches Latino-Centric Health-and-Wellness Program

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Northgate Market Launches Latino-Centric Health-and-Wellness Program

Hispanic grocer Northgate Market this week rolled out a comprehensive health-and-wellness program for employees and consumers that includes health risk assessments and wellness activities for associates, and a variety of activities and products for shoppers.

Called “Viva la Salud,” the program is designed “by Latinos for Latinos,” the Anaheim, Calif.-based grocer said. In partnership with government and community-based organizations dedicated to improving the health of Latinos, Viva la Salud activities for consumers focus on maintaining a traditional Latino diet while preparing food in healthier ways.

To help shoppers make better choices, a key program component is the “100 Healthful Products” promotion being featured in sales and specials during the weeklong initial launch period. Free health screenings are available at stores, along with information on accessing health care for the uninsured and underinsured. The promotion also includes cooking demonstrations and dietitians to offer information on eating for better health. The week also included a “Family Day” and a celebration of good health.

The initiative will be a long-term program providing healthier choices in eating and living for Latinos, according to Northgate.