Nielsen Signs Agreements With 8 C-store Chains

SCHAUMBURG, Ill. -- The Nielsen Company here has signed census agreements with eight major convenience store retailers to provide consumer product goods companies with access to weekly data and sales insights for every one of the retailers' corporate stores.

Among the retailers with whom Nielsen has signed the agreements are Circle K, Cumberland Farms, Murphy USA, Valero, and Wilson Farms. The agreements cover a combined 7,400 stores in the United States.

"Collaboration with our CPG suppliers is critical," noted Circle K director of marketing Jim King in a statement. "Enabling our vendors to access and analyze store-level insights creates a winning situation for us, our suppliers, and our customers. Our suppliers can make critical business decisions based on store-level trend information, which allows for proactive management in key areas such as out-of-stocks, product promotions, and new product launches to ensure a positive customer experience."

The retailers will employ Nielsen's Convenience Trackproduct, which, according to the company, offers the most representative and trendable convenience channel read in the marketplace, with appropriate representation of chains, franchises, and independents, and more than two years of history.

Convenience stores represent a $53 billion industry.

The parent company of Progressive Grocer, privately held Nielsen is active in over 100 countries, with headquarters in Haarlem, the Netherlands, and New York.
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