Nielsen Launches Nielsen Answers' Retail Edition

The Nielsen Company yesterday launched Nielsen Answers' Retail Edition, a market intelligence solution designed to provide actionable insights that drive profitable growth.

The first retail edition of Answers, which was presented yesterday at Nielsen's annual Consumer 360 Conference in Phoenix, is a collection of applications in a business-process-oriented framework that leverages Nielsen's analysis techniques, content, and patent-pending technology to help retailers simplify the process of gaining insights to meet key business challenges such as assortment planning, measuring competitive and market performance and pricing, and post-promotion assessment.

"Nielsen Answers' Retail Edition provides a single solution to address the specific analytical needs of retailers and is the most significant tool for the industry on the market today," said Russell Evans, Nielsen's v.p., global business intelligence. "It provides a simple solution that combines all Nielsen assets, enables more users, and provides a consistent process, with incremental flexibility that will handle more of retailers' unique needs than ever before."

According to Nielsen, Answers is built upon a proven workflow methodology that allows the user to identify what happened, why it happened, and how to address it, through the use of the following features:

--Dashboards to identify areas or performance that warrant further investigation

--Roadmaps to put the retailer's performance in the context of the external market

--Context Carry, a patent-pending feature that saves the user time by "remembering" the most important data users employ to navigate through guided analyses

--Exporting capabilities that use industry-standard tools to share information across the company

--Ability to earmark favorite analyses and user selections to easily return to key analyses

To date, Nielsen Answers is deployed in 75 countries, in 28 languages, with 85,000 users across hundreds of CPG companies.

In other news, Nielsen yesterday signed a global agreement with The Coca-Cola Co., to provide integrated services to Coca-Cola in more than 70 countries. The contract extends the companies' 70-year relationship into new geographies and additional services.

Under the agreement, Nielsen will provide Coca-Cola with a comprehensive and integrated portfolio of services, including information and insights on consumer purchase behavior and targeting, product movement, pricing strategy, media spending, and television ratings, as well as advanced analytical tools, cross-country reporting, customized research, and Nielsen Answers. Coca-Cola plans to use Nielsen's services to understand how its brands are performing relative to its competition, as well as provide further consumer insights and data.

"This is truly a win-win," said Mark Greatrex, s.v.p., Still Beverages, Coca-Cola Company. "At Coca-Cola, we benefit from increased productivity, improved market insights, and cost savings as we continue to grow our business. With our Nielsen partners, we've forged an impactful and collaborative relationship that will only help us continue our success -- across the globe."
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