New York-based Nielsen has formed an alliance with pricing intelligence company Profitero, which will involve Nielsen adding Profitero’s online competitor price monitoring service into its price audit offering to retailers in more than 20 countries.
Profitero will provide Nielsen retail clients with timely national and regional level competitor pricing intelligence, including competitors’ regular and promotional prices, promotions types, messages and product assortment. The service is designed to provide retailers’ the competitive advantage of benchmarking their prices against the competition, and implement successful pricing strategies and price optimization.
“We are delighted to team with Nielsen to provide its hundreds of retail clients with online competitor pricing intelligence data,” said Volodymyr Pigrukh, co-founder and CEO of Profitero. “With the majority of retailers now selling on the Internet, such online competitor pricing data is essential for multichannel retailers to grow sales and increase market share.”
Profitero helps retailers maximize profits by analyzing online competitive information on over 40 million products across 3,500 websites daily. The company carries out product matching and monitors prices for both leading brands and private-label products.
Nielsen Holdings is a global information and insights company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, and trade shows.