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NFRA Bows Cool Food for Kids Campaign

The National Frozen & Refrigerated Foods Association and participating company brands are gearing up to launch an educational outreach program this fall to educate children and families about health.

The campaign, “Cool Food for Kids,” will provide kids aged 8-11 (grades 3-6) and their families with the tools and resources to make informed eating decisions for every meal occasion, said the trade group.

“Frozen foods offer a variety of options for a balanced diet, are packaged to promote portion control, and are a perfect component for creating a family meal,” said Nevin B. Montgomery, NRFA president and c.e.o., “especially if meal time is squeezed in between sports practices and music lessons.”

The curriculum materials include lessons for teachers and in-class activities, and also involve parents through kitchen-based homework activities.  Montgomery said teachers are under pressure to address the growing problem of childhood obesity, and few have up-to-date health textbooks or teaching materials that reflect today’s lifestyles.

The materials are being developed and designed by education curriculum specialists Young Minds Inspired, and will be distributed in September 2008. Cool Food for Kids will be supported by themed point-of-sale material and an Idea Book designed by the Harrisburg, Pa.-based NFRA to provide members with the resources to carry the excitement into the stores.

The outreach campaign will include a consumer sweepstakes and a sweepstakes for participating teachers. The information developed for the curriculum will also be available for use by NFRA members all year round.

Young Minds Inspired (YMI) is an educational outreach and in-school marketing company with over 26 years of experience, overseeing over 1,600 in-school programs.  YMI is the only in-school marketing company that is owned and directed by award-winning former teachers.
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