News Briefs
H-E-B Tops YouGov’s 2022 Recommend Rankings
YouGov, which tracks 2,000 brands through its BrandIndex tool, has released its annual Recommend Rankings, based on the percentage of a brand’s customers who would recommend it to a friend or colleague, and Texas grocer H-E-B has topped the list as the most recommended brand in the United States, with an average score of 89.5 from its customers.
Also making the top 10 most recommended U.S. brands were Trader Joe’s, at No. 3, with a score of 87.4, and Aldi, at No. 5, with a score of 86.6; last year, Aldi and Trader Joe’s jointly took the top spot for U.S. brands, with a score of 89.6, and H-E-B didn’t appear in the top 10. Among Canadian brands, Costco came in fifth in 2022, with a score of 83.1, up three spots from its eighth-place ranking 2021, when it scored 81.9.
Also in 2021, Save A Lot appeared among the top U.S. improvers, at No. 8, after its score rose from 69.4 to 75.7, while in Canada, Loblaw’s Joe Fresh apparel brand came in second in the improvers ranking, after its score rose from 60.0 to 68.0.
With U.S. locations in Redwood City, Calif.; San Francisco; Cheshire, Conn.; Chicago; New York; and Portland, Ore., YouGov has one of the world’s largest research networks. At the core of its platform is a growing source of consumer data that has been amassed over 20 years of operation, which it calls Living Data. All of YouGov’s products and services draw upon this detailed understanding of its 20 million registered panel members to deliver accurate, actionable consumer insights.
The largest privately held employer in Texas, San Antonio-based H-E-B has more than 420 stores and 145,000 employees in Texas and Mexico. The company is No. 16 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America. Brampton, Ontario-based Loblaw Cos. Ltd. is No. 11Costco’s Ottawa, Ontario-based Canadian division is No. 19; Batavia, Ill.-based Aldi U.S. is No. 24; Monrovia, Calif.-based Trader Joe’s is No. 27; and Earth City, Mo.-based Save A Lot is No. 60 on PG’s list.
Kroger Foundation Named As Leader in Fight Against Food Insecurity
The Kroger Co. Foundation has been recognized as a 2022 Hunger Leadership Award winner by the Washington, D.C.-based Congressional Hunger Center because of the grocer's commitment to fighting hunger across the country.
The foundation, which was established in 1987, has invested in the next generation of diverse and inclusive leaders for the past five years by supporting Congressional Hunger Center Bill Emerson National Hunger Fellows. Eight fellows who worked to improve food security in the United States through advocacy, public policy and direct engagement with hunger organizations have been sponsored to date.
"We appreciate this honor from the Congressional Hunger Center, which recognizes our corporate affairs leaders' effective stewardship of foundation funds to create communities free of hunger and waste," said Keith Dailey, Kroger's group VP of corporate affairs and president of The Kroger Co. Foundation. "The foundation is committed to advancing Kroger's Zero Hunger | Zero Waste vision, driving both social impact and environmental sustainability through impact giving."
For its part, Kroger's Zero Hunger | Zero Waste social and environmental impact plan has directed more than 2.3 billion meals to feed people in communities across America, and is working toward a goal to donate at least 3 billion meals by 2025.
Serving 60 million households annually nationwide through a digital shopping experience, and almost 2,800 retail food stores under a variety of banner names, Cincinnati-based Kroger is No. 4 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.
Mars Adds Product Portfolios to Instacart
Instacart is making room for the full portfolio of products from Mars. The global CPG company said this week that it’s making products from more than 40 brands available on the instant-needs platform.
Instacart users can now order items from such brands as M&Ms, Snickers, Ben’s Original, Seeds of Change, Pedigree and Iams, covering a broad swath of categories.
“At Mars, we know that today’s savvy consumers are shopping on digital platforms like Instacart for choice for choice, convenience and time-saving benefits. Our innovative partnership with Instacart enables Mars to continue to reach consumers where they choose to shop,” said Kelly Goering, VP of sales at McLean, Va.-based Mars.
Added Kasey Jamison, senior director of brand partnerships at San Francisco-based Instacart: “Online shopping and same-day delivery are critical for brands looking to accommodate consumers’ busy schedules. From snacks to pet food, we’re excited to help Mars enhance its consumers’ shopping experience by offering a flexible, fast and hassle-free way to shop.”
Included on the Instacart platform are some new products from Mars brands, including M&M’s Crunchy Cookie and Nu-Tro So Simple dog food.
As it makes its products more accessible to consumers, Mars is planning for growth in other ways. Earlier this summer, the corporation revealed that current CEO Grant F. Reid is retiring after 34 years in the industry. He will be succeeded by Paul Weihrauch, currently the global president at Mars Petcare.
For its part, Instacart continues to expand its platform to more brands, retailers and partners. The grocery technology company recently enhanced online ordering and delivery for catered items and added a solution for same-day delivery of large, bulky items like grills and electronics.
Kaivac Elevates Sales Exec
Science-based cleaning company Kaivac has promoted Mike Perazzo to EVP of sales. Perazzo is a 14-year company veteran who started as a sales director and was VP of business development for the past seven years.
The new role elevates him to the leadership team at Hamilton, Ohio-based Kaivac, which offers cleaning systems for areas throughout grocery store environments. In his new position, Perazzo will set the company’s sales strategy, support customer acquisition, open new markets and expand the existing customer base.
“Next year is our 25th anniversary year,” said Bob Robinson Jr., Kaivac’s chief growth officer. “We need the best people in the right roles to capitalize on our current positive momentum. Mike is the perfect person to lead our sales team into the future.”
Perazzo said that he hopes to build on the relationships he’s forged in the retail industry, as well as in the health care, education and building service contractor markets. “I love to lead, coach and mentor,” he noted. “In this phase of my career, it’s important to me to help other people realize their professional ambitions. As much as our team has done, there’s so much more we can do. We’re only just getting started.”
Perazzo will share insights on how to create a clean, safe store environment during an upcoming Progressive Grocer webinar on Sept. 20.
Natural Grocers Welcomes Organic Month with Fundraiser, Promotions
Natural Grocers is living up to its banner name, marking Organic Month with a variety of activities.
During September, the specialty retailer is holding a fundraiser for Beyond Pesticides, a nonprofit group that aims to protect the environment and public health by leading a transition away from pesticides. Shoppers can donate $1, $5 or $10 directly at checkout to the group’s effort to create pesticide-free local parks and playing fields. Natural Grocers will also donate $1 to Beyond Pesticides for every limited-edition Organic Month reusable shopping bag sold and $2 for every Ladybug Zip Pouch sold. The grocer has set a fundraising goal of $100,000 for the new campaign.
“Our partnership with Natural Grocers during Organic Month and year-round is powerful in advancing needed change, because organic supporters play a critical role through organic purchasing decisions and support of community efforts to manage parks and playing fields organically. This contributes to safer food production and healthier communities while protecting our air, land, water and biodiversity, and fighting the climate crisis,” said Jay Feldman, executive director of Washington, D.C.-based Beyond Pesticides. “Though we’re active in our advocacy efforts year-round, we place special emphasis on Organic Month to recognize and praise our organic supporters.”
In addition, Natural Grocers will raise awareness of organic choices through this month’s educational programs and promotions. Shoppers can enjoy samples, discounts and giveaways of various organic items throughout September.
Organic foods are part and parcel of Natural Grocers’ operations, The retailer sells only 100% USDA Certified Organic produce and has actively worked to promote organic labels. All stores are Certified Organic Food Handlers and are inspected annually by a certifying body to ensure that they’re exclusively using organic-approved processes and cleaning products.
Lakewood, Colo.-based Natural Grocers is No. 95 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.
Costco Reports Higher Sales Across the Board
It been a double-digit kind of performance for Costco Wholesale Corp. The membership warehouse club has revealed that its net sales climbed 15.3% to top $70.8 billion during its fourth quarter ending Aug. 28, which also marked the end of its fiscal year.
During that just-concluded fiscal year, Costco shoppers rang up $222.7 billion in net sales, a 15.9% increase from fiscal 2021. Comp sales rose 14.4% across the company during FY2022, with a 15.8% lift in the U.S.
Taking out the impact of gas prices and foreign exchange, the yearly growth rate was 10.6% for the entire Costco organization and 10.4% for U.S. club stores. In a financial call, Assistant VP of Finance and Investor Relations David Sherwood noted that the average worldwide selling price of gasoline rose 25% in that period.
Comparable e-commerce sales have also been in positive territory: Online sales rose 3.9% during August, 7.1% in the fourth quarter and 10.1% over the fiscal year.
According to Sherwood, the strongest sales comps came from the Midwest, Southeast and Northeast regions. By category, sales were particularly strong in bakery and produce, and fresh food sales increased by high single digits.
The retailer also shared financial figures for August, noting that net sales went up 11.4% last month to reach $17.55 billion. Same-store sales rose 10.1% overall and 11% in the United States for that four-week span.
Costco will release its comprehensive earning report for the fourth quarter and fiscal year on Sept. 22.
Issaquah, Wash.-based Costco has more than 550 locations and is No. 3 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.






