Cadia, a private label brand from Naperville, Ill.-based KeHE Distributors LLC, will unveil a major rebranding at its 2022 Holiday Show on June 15-16. Created exclusively for KeHE independent retailers to help them compete against larger chain stores, Cadia offers food and household products that are thoughtfully selected for consumers seeking higher-than-expected quality at a lower-than-expected price. The brand offers more than 250 SKUs in 40 categories, including an organic line of bulk goods.
The theme of the rebrand – The Corner Store – was inspired by Cadia’s belief that neighborhood grocers are a vital source of goodness in local communities. The packaging redesign makes that commitment plain to consumers, bringing indies to the forefront of the brand message.
Cadia’s new look and feel aims to show the brand as empowering, resolute, grounded, cool, quirky, and neighborly, with a grass-roots vibe. The redesign will evoke the era of mom-and-pop stores, taking inspiration from the past and giving it a modern twist. The brand refresh also includes the creation of Cadia Everyday, a lower-priced line of non-organic products free from artificial colors, flavors or preservatives.
Cadia’s new packaging will be on display in booth 5096 at the KeHE 2022 Holiday Show at The McCormick Center in Chicago. The Holiday Show affords KeHE’s retailer partners the opportunity to learn about and experience 800-plus products.
KeHE is the largest pure-play distributor of natural and organic, specialty, and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailer, and other specialty products retailers throughout North America. The company has more than 6,800 employee-owners and is a Certified B Corporation.