New Seasons Adopts Centralized Product Photo, Data Exchange

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New Seasons Adopts Centralized Product Photo, Data Exchange


New Seasons Market, one of the West Coast's independent grocers, is adopting a platform to help provide shoppers with consistent, accurate and independently verified product information.

Teaming with the Jacksonville, Fla.-based Data Council, New Seasons will employ the company's IX-One solution, a membership-based platform that provides independently verified and standardized product information to vendors, brokers and distributors. The grocery technology takes high-resolution product images for marketing and planogramming purposes, and captures all product attributes, creating a centralized product data and information exchange for suppliers to access and share their product information with their trading partners.

IX-One captures 20-plus photos and more than 1,200 data points per item, including weights and dimensions, label-based claims, third-party certifications, supply chain information and rich content for ecommerce. Members can leverage product information from one centralized repository the entire industry can trust to be complete and accurate.

"Reliable product information is critical to successful category management, marketing and merchandising," said Dave Kauder, New Seasons Market’s VP of merchandising. "Joining IX-ONE will help us provide the world-class service our customers expect and deserve, whether they’re in a store or shopping online."

Portland, Ore.-based New Seasons Market operates 21 independent grocery stores in Washington, Oregon and California, as well as four New Leaf Community Market locations in Northern California.