New Moon

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New Moon

06/21/2010

MoonPie, the classic marshmallow cookie sandwich born in 1917 that’s been Chattanooga Bakery, Inc.’s No. 1-selling item since the late 1930s, this month debuted the latest member of its lineup: MoonPie Crunch Mint. Sized like the current “Mini” MoonPie, the newcomer features a creamy mint filling; a crunchier, chocolate-flavored cookie; and a chocolatey coating on the outside, according to its Chattanooga, Tenn.-based maker. Mint is the second entry in the recently introduced MoonPie Crunch line, following the launch of Peanut Butter in September 2008. The suggested retail price range for an eight-count 9.6-ounce box is $2.29 to $2.69. To learn more, visit www.moonpie.com.