New HEB Contest to Give Three Families 'Goodness Makeovers'
SAN ANTONIO, Texas - Inspired by consumers' new year's resolutions to get healthier, H. E. Butt Grocery Co. here is making its own resolution to help three families live better in 2007, through a new program encompassing diet and lifestyle changes.
The regional chain said it is joining forces with Baptist Health System and the San Antonio Express-News to introduce the "H-E-B goodness! Challenge," a contest in which three winning families will be selected for "goodness" makeovers. The H-E-B goodness! Challenge borrows its name from the company's in-store wellness magazine, "H-E-B goodness!"
Participants will be asked to submit a 75-word essay explaining why their family should be selected for a "goodness" makeover. Entries must be postmarked by March 5, 2007. The challenge is open to families in San Antonio and its surrounding areas including; Seguin, New Braunfels, Floresville, Pleasanton, Bulverde, Boerne, Fredericksburg, and Kerrville.
Three winning families will be selected in March and will then begin the three-month challenge, which runs through June. Their experiences will be chronicled in H-E-B goodness! Magazine, and the San Antonio Express-News; and as well online at www.heb.com/challenge, www.mysa.com, and www.baptisthealthsystem.com.
Each family will receive:
-- A free, three-month family membership to Baptist HealthLink wellness and fitness center
-- $100 a week in HEB gift cards to "buy healthy" throughout the challenge
-- Nutritional counseling and a specially designed activity program from HEB Pharmacy
-- Nutritional advice and cooking lessons from an HEB nutritionist
-- Health supplement advice and guidance from HEB's director of Healthy Living
-- Free physicals, health screenings, medical advice and monthly visits throughout the challenge from Baptist Health System
"We take a great interest in the health and well-being of our customers and this is one more way in which we hope to inspire them to meet their goals for a healthy future," said Dya Campos, director of public affairs for HEB, in a statement. "We look forward to seeing the progress they make as they take on the challenge."
The regional chain said it is joining forces with Baptist Health System and the San Antonio Express-News to introduce the "H-E-B goodness! Challenge," a contest in which three winning families will be selected for "goodness" makeovers. The H-E-B goodness! Challenge borrows its name from the company's in-store wellness magazine, "H-E-B goodness!"
Participants will be asked to submit a 75-word essay explaining why their family should be selected for a "goodness" makeover. Entries must be postmarked by March 5, 2007. The challenge is open to families in San Antonio and its surrounding areas including; Seguin, New Braunfels, Floresville, Pleasanton, Bulverde, Boerne, Fredericksburg, and Kerrville.
Three winning families will be selected in March and will then begin the three-month challenge, which runs through June. Their experiences will be chronicled in H-E-B goodness! Magazine, and the San Antonio Express-News; and as well online at www.heb.com/challenge, www.mysa.com, and www.baptisthealthsystem.com.
Each family will receive:
-- A free, three-month family membership to Baptist HealthLink wellness and fitness center
-- $100 a week in HEB gift cards to "buy healthy" throughout the challenge
-- Nutritional counseling and a specially designed activity program from HEB Pharmacy
-- Nutritional advice and cooking lessons from an HEB nutritionist
-- Health supplement advice and guidance from HEB's director of Healthy Living
-- Free physicals, health screenings, medical advice and monthly visits throughout the challenge from Baptist Health System
"We take a great interest in the health and well-being of our customers and this is one more way in which we hope to inspire them to meet their goals for a healthy future," said Dya Campos, director of public affairs for HEB, in a statement. "We look forward to seeing the progress they make as they take on the challenge."