New eCommerce Solution for Easy Micro-Site Building, Branding

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New eCommerce Solution for Easy Micro-Site Building, Branding

The Escalate Cross-Channel Suite and E-Commerce platform offer feature-rich solutions designed to enhance the shopping experience through cross-channel capabilities in the store, on the phone and over the Web.

The solution involves the building of branded and cross-promoted micro-sites to provide the brand recognition and consistency across both online and in-store channels. Additionally, by having slightly varying descriptions of the same product across the Web site and micro-sites, search engines will index the product multiple times, leading to greater search engine rankings and visibility, said San Diego-based Escalate.

"Micro-sites are a must-have to keep up with the rapid pace of trends and promotions in the current climate," said Mike Julson, CTO, Escalate Retail. "Consumers look for rich, dynamic content online, and Escalate e-Commerce enables that with our micro-sites that can be built faster and with much greater customization and flexibility than with other e-commerce platforms."

Micro-sites are ideal for marketers looking to push seasonal promotions and cross-sell certain merchandise. According to the vendor, many retailers use legacy inflexible e-commerce platforms, and find that the infrastructure doesn’t allow them to build and customize a micro-site without undertaking a major project. Often, the micro-site must use the same navigation structure and can’t be adequately differentiated from the main site.

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