New Aisle7 Online Platform Helps Retailers Extend Reach of Wellness Content

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New Aisle7 Online Platform Helps Retailers Extend Reach of Wellness Content

Aisle7, a provider of wellness-driven shopper marketing programs for food and drug retail, has launched a redesigned online platform that includes campaign management capabilities allowing retailers to emphasize the health-and-wellness content that best supports their brand, merchandising and marketing initiatives.

Aisle 7 Online 2010 is the next generation of Healthnotes WebConnect (Aisle 7 was formerly called Healthnotes).

“Every organization we work with has its own unique point of view on the health-and-wellness conversation that is captivating our country,” said Jeff Beyer, CEO of Portland, Ore.-based Aisle7. “Aisle7 Online has been uniquely designed to support our customers’ programs. Leveraging our extensive library of consumer-focused wellness articles, customers can execute unique, engaging wellness campaigns to their shoppers.”

The Web site features new marketing tools and widgets developed to automate content delivery, enabling retailers to provide shoppers with the latest wellness news, tips, articles and shopping ideas every month without incremental development. New monthly campaigns such as Gluten-Free Diet Benefits, H1N1 (“Swine”) Flu Advice, and Diabetes Risk Reduction can be automatically presented on a retailer’s site.

“Providing our shoppers with the latest health-and-wellness news and information is an important part of our Web site marketing,” said Dan Mackay, director of Web technologies at Boise, Idaho-based Albertsons, LLC. “Aisle7 Online makes it easy for us to provide shoppers with ideas on the wellness products and self-care tips that can make a difference in their lives.”

Aisle7 Online also provides extended marketing solutions so retailers can now extend health-and-wellness messaging to social media marketing vehicles like Facebook and Twitter, as well as integrate content it into their e-mail marketing and newsletter campaigns. The new advertising program allows retailers to contextually place links to promotions and products throughout the Aisle7 content base.

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