Nestle Pure Life, BCRF Team up for Breast Cancer Research

This October, the makers of Nestle Pure Life bottled water (NPL) will team up with The Breast Cancer Research Foundation (BCRF) for the “Pink Pack” retail program in support of breast cancer awareness and research.

The proceeds from each NPL “Pink Pack” count toward the donation to BCRF, with a minimum donation this year of $500,000. The special packs are marked with a symbolic pink ribbon and the BCRF logo, and are available in a variety of sizes.

“Unfortunately, breast cancer affects and is a concern for many of our consumers, our employees, and our retail partners,” said Hillary Fleming, program manager for Stamford, Conn.-based Nestle Waters North America. “The success of this program has enabled us to increase our donations to BCRF year after year.”

New to this year’s program, NPL invites consumers to join its efforts by making their own contributions toward the cause by visiting a dedicated “Pink Pack” page on BCRF’s Time For Research fundraising website.

As NPL’s “Pink Pack” program enters its third year with BCRF, the 2012 donation will fund not only a new researcher’s work to fight breast cancer, but will also renew support for two BCRF grants funded in past years – one focused on alleviating negative side effects from treatment, and the other for developing drugs to prevent breast cancer in those with the BRCA-mutation (the breast cancer susceptibility gene).

“Through the ‘Pink Pack’ Program, Nestlé Pure Life bottled water has been a dedicated BCRF partner by supporting worthwhile research and joining in our fight against breast cancer,” said Robbie Finke Franklin, director of marketing at New York-based BCRF. “We value Nestlé Waters as a company that shares our mission to find a cure and eliminate the disease in our lifetime.”

According to the American Cancer Society, more than 200,000 women will be diagnosed with breast cancer this year in the U.S. alone; it is the second most common cause of cancer deaths in women. Currently, 91 cents of every dollar spent by BCRF is directed toward breast cancer research and awareness programs.

NPL “Pink Packs” are available at retailers nationwide and in Canada, as well as through the company’s home delivery service.

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