The New England Confectionery Company (NECCO) has launched a custom website, where the brand’s customers can personalize NECCO Wafers or Sweethearts in consumer-sized quantities.
“We are very excited to offer personalized custom candy created especially for the individual customer based on their requests including selection of color, size and of course custom messages,” said Alan Gulachenski, COO of Revere, Mass.-based NECCO.
The brand has also made a majority of its products available worldwide by partnering with Candy.com, where NECCO’s online store is now available. “With so many unique brands, it can be difficult for our loyal customers to find all of our products in every retailer and region of the country,” Gulachenski added.
With roots dating back to 1847, NECCO is the oldest continuously operating candy company in the United States. The company is most known for its namesake candy, NECCO Wafers, seasonal Sweethearts Conversation Hearts, and brands such as Clark Bar and Haviland Thin Mints.