NatureSweet Tomatoes is gearing up for the Super Bowl with the return of its SunBursts MVP retail promotion.
Running through Feb. 1, the brand will give away one daily $200 prize and one weekly $1,000 prize, for a total of $6,800.
In support of the promotion, NatureSweet is offering an MVP Party Playbook, which includes recipes, healthy game-day snack ideas and coupons.
“At NatureSweet, our continued focus is on providing the best tasting tomatoes year-round,” says Michael Joergensen, VP of marketing. “No matter what the occasion or time of year, including NatureSweet tomatoes in the menu will win guests over every time.”
Packages of SunBursts tomatoes with on-pack codes can be found with the Party Playbook at the NatureSweet MVP display in participating retailers' produce sections.