Natures Choice Produce Backs CHEP Pallet Program

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Natures Choice Produce Backs CHEP Pallet Program

Natures Choice Produce, Inc., a leading grower/shipper of watermelons, has renewed its contract to ship products on pallets from CHEP, the global leader in pallet and container pooling services. The Pensacola, Fla.-based company uses CHEP pallets to transport its Natures Choice brand watermelons from farms in Immokalee, Zolfo Springs, Marianna and Malone, Fla., to supermarket retailers, wholesale clubs and distributors throughout the eastern half of the United States.

Natures Choice Produce is part of a growing number of National Watermelon Association (NWA) members to use pallets from CHEP. The company supports the NWA/CHEP partnership that is working to improve the way watermelons are transported from the grower to the retailer. As part of the program, CHEP helps fund several of the trade group’s many activities, including research, lobbying and consumer promotion.

“The most important thing about the CHEP program is that our retail and wholesale customers prefer it to anything else on the market,” said Bruce Mann, secretary/treasurer of Natures Choice Produce. “It’s easy to use, consistent and takes care of the product. The fact that the National Watermelon Association benefits from CHEP’s support of research, promotion and trade activities is a bonus.”

More than a dozen NWA members are currently seeing the value and benefits of CHEP pallet pooling. “By using CHEP, Natures Choice Produce is helping to drive growth for the whole industry by backing the National Watermelon Association with resources. CHEP Is committed to providing Natures Choice and the other NWA members using our solution with the highest quality shipping platform and the best available customer service,” said Tim Smith, CHEP’s VP/business development.

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