Natural, Anti-Aging Products Boost $6 Billion U.S. Makeup Market

CHICAGO -- Women looking for more natural beauty alternatives are driving makeup sales, which hit $6 billion in 2006 for the food, drug, and mass merchandiser channels, with strong contributions as well from the anti-aging makeup segment, according to a new study from market research firm Mintel.

"Women continue to search for the fountain of youth, and the anti-aging sector has expanded significantly to cater to this need," said Kat Fay, senior analyst for Mintel. "This particular segment has grown because products are more area-specific, which helps the consumer narrow the field of choices. Because boomer women cover three different decades, formulations must serve a variety of expectations from tightening skin to reducing fine lines."

The report, "Beauty and Personal Care Products: USA," which is based on data from Mintel's Global New Products Database (GNPD), found that brands claiming to promote youthful skin added $39 million of growth in the FDM category from 2004-2006.

Major companies such as L'Oreal, Maybelline and Revlon have introduced signature anti-aging lines nearly tripling their combined sales, growing from $22 million to $61 million in the last two years. The research also showed that more than 40 percent of respondents wear makeup with anti-aging ingredients.

More than 40 percent of Mintel's survey respondents said that they prefer makeup with all-natural ingredients. More than 200 new introductions in this segment have debuted in the U.S. this year. More than one fifth of global organic and natural new product makeup launches have come from the U.S. alone, the study found.

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