National Payment Card Assn. Launches Branded Debit Cards for Grocery

The National Payment Card Association (NPCA), a provider of merchant branded PIN-based debit payments solutions, is expanding its offerings to the grocery/supermarket vertical sector with its lower interchange solution.

This move follows the company’s explosive growth in the convenience/petroleum sector where it is working with companies such as Speedy Markets and Murphy USA, as well as smaller retailers such as Parker Convenience Stores.

“Since 2004, National Payment Card Association has been providing merchant branded debit cards in the petroleum/c-store sector and we are now expanding rapidly into the supermarket and grocery sector,” said NPCA president Joe Randazza. “Our product is PIN-based, available on the rails of existing PIN networks such as Pulse, secure, and guaranteed. There are no chargebacks and settlement funds are received the next business day.”

In addition to being a payment product, NPCA’s solution also doubles as a loyalty product. It’s a turn-key solution that works in the same way a bank issued debit card does, with no POS changes required.

The NPCA solution provides:

• Merchant branded online enrollment engine
• Consumer portal with 24/7 access
• Merchant portal with a robust set of databases and business analytical tools
• Email engine that delivers communications to cardholders for confirming purchases and one you can leverage for special offers or incentives

“Our goal is to empower merchants and retailers and in presenting our solution we can show them what they can do for themselves to protect their profits and to build loyalty,” said Randazza.

Coconut Creek, Fla.-based National Payment Card Association (NPCA) is a marketer of Automated Clearing House (ACH) merchant branded PIN based debit payment solutions. Its primary product is retailer branded debit cards.