NARMS Enhances Online Learning Portal

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NARMS Enhances Online Learning Portal

The National Association of Retail Marketing Services (NARMS) enhanced its online learning program that builds on industry standards to improve the quality of workforce at the retailing level.

The Stevens Point, Wis.-based association is working with bds marketing, inc., a California-based retail marketing agency and NARMS member company on the online program, which can be accessed at, and the initial roll-out will include eight training modules available at $15 per module certificate with more to be added later.

Called NARMScertifyU with a debut slated for February – 2010, this program will continue to be developed over the coming months as a benefit to both member companies and individuals seeking work in the at-retail service industry. Addressing a recognized on-going industry challenge, the learning program is destined to become a strong component in the overall NARMS – U educational efforts by NARMS.

NARMScertifyU is an online learning center that was developed to add credibility and quality to retail marketing organizations by offering training to their workforce on industry standards essential to building a higher quality workforce at the retail level. As the parent sponsor, NARMS International considers the NARMScertifyU program as the official learning center for member companies and their field representatives while bds marketing, inc. will be responsible to design, develop, manage, and promote the online learning system.

The site is based on a learning management system, offering online learning modules and testing using Adult Learning Principles, with administrative performance management and measurement features. Certificates of achievement are awarded for each area of study completed. Social media is integrated into the users experience with discussion forums, bulletin boards, and chats to create an extended learning experience and community.

Members’ reps who receive certificates of achievement can get higher visibility for job postings, enhance their skill set for career growth and gain broader retail knowledge.

For more information, contact Larry Dorr at (949) 472-6700 x1216, or visit

NARMS’ nearly 450 member companies perform more than $3 billion in merchandising services, sales marketing, event marketing, demonstration and other retail services annually. The association represents all classes of retail trade including: grocery, drug, mass, department, home and building centers, computer and office supply, electronic, value retailers, specialty, and convenience retailers.