MyWebGrocer Launches Facebook Circular App

Digital grocery solutions provider MyWebGrocer has launched a new Facebook Circular App that enables retailers to share their weekly ad circulars with the 179 million Americans who use Facebook each month.

The App provides another point of contact for retailers to reach tech savvy consumers and share, discuss, and promote their weekly sale items. This solution builds upon MyWebGrocer’s suite of products that allow retailers to digitally distribute their circulars online, through mobile applications, and now socially on Facebook.

“Seventy four percent of the U.S. internet population is already using Facebook in their digital lives,” said Geoff StrawbridgeVP of product management at MyWebGrocer. “With the Facebook Circular App we’ve made it incredibly easy for consumers to plan their weekly shopping trips to the local grocery store, all within the familiar Facebook environment.”

Some of the early retail partners using the app include Weis Markets, Brookshire’s and Piggly Wiggly Midwest. Specific features of the Facebook Circular App include the ability to:

• Promote products on the retailer’s Facebook Wall.
• Create content and build conversations.
• Get real-time feedback from Facebook fans.
• Start a shopping list that will automatically link to a retailer’s Web site.
• Locate nearby stores and get directions.

Winooski, Vt.-based MyWebGrocer manages digital solutions for more than 130 retailers nationally, representing more than 10,000 stores, and 90+ major consumer packaged goods brands.