MyWebGrocer Expands to the Big Apple

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MyWebGrocer Expands to the Big Apple

Grocery digital service provider MyWebGrocer has expanded its presence in the New York metro market with its first dedicated Manhattan office, and has hired Dan Vanchieri as VP of sales for the vendor’s Eastern Region.

“Dan is a consummate pro in the digital space,” said Alec Newcomb, EVP of Colchester, Vt.-based MyWebGrocer. “With our continuing expansion and the shifts in the marketplace, Dan’s strategic insights and experience in generating real growth for partners will be key.”

Vanchieri joins MyWebGrocer with more than 10 years of digital media and sales experience. Most recently, he spent two years at Fox Interactive Media, where he led strategic development and revenue generation within MySpace for partners such as Colgate-Palmolive, General Mills, AT&T, Pfizer, Heineken and Yum Brands. Prior to Fox, Vanchieri worked at Microsoft, executing online sales and strategy for numerous e-commerce and Fortune 500 companies.

MyWebGrocer’s new offices in New York are at 260 Madison Avenue. The company, whose services are used by more than 5,000 grocery stores nationwide, received a $13 million equity investment this past August from Stripes Group, a New York-based private investment firm focused on rapidly growing and profitable Internet and software-as-a-service companies.