MyWebGrocer, DoubleClick Team Up

COLCHESTER, Vt. -- MyWebGrocer, the nation's top Web service provider to the supermarket industry, has deployed New York-based digital marketer DoubleClick's integrated DART platform to provide greater capability to MyWebGrocer's Ad Network, an online collection of over 1,400 grocery store Web sites where consumer products goods companies can advertise their goods and receive feedback from consumers.

DoubleClick's integrated platform permits MyWebGrocer to serve and display highly targeted ad campaigns for customers, while also offering deep analysis and reporting to ensure that MyWebGrocer and its clients are driving sales.

"In a lot of ways, it's the holy grail of advertising," noted MyWebGrocer v.p. of business development Alec Newcomb in a statement. "When we're asked by a CPG company whether or not their advertising is working, we can show them exactly how it's working."

With the DART platform, including DART for Publishers (DFP) and DART Sales Manager (DSM), MyWebGrocer can control the advertising process from sale to the moment the impression is served.

"The combination of the MyWebGrocer roster of 80 retail grocery chains and DoubleClick's DART platform has enabled a host of new opportunities for both our retail clients and CPG partners," added Newcomb. "We are already seeing double-digit product sales lift from the introduction of the DART system across our network."

MyWebGrocer institutes e-commerce programs; provides web site design, customization and hosting; creates e-mail campaigns; and furnishes online circulars and recipes for such chains as Lowes, ShopRite, Brookshire Grocery Co., and King Kullen, covering 65 percent of the top DMAs.
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