Launches Coupon Syndication Program

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04/28/2009 last week launched its Coupon Syndication Program, which was designed to enable Web sites, social networks and affiliates to customize the coupon content.

The program offers several integration options for Web sites interested in earning additional revenue by offering coupon content, which can be hosted directly by or offered as a simple XML feed that can be integrated into a retailer’s current online content. Syndication Program partners earn revenue based on the coupon usage by their customers.

"The program not only allows our partners to provide valuable coupon savings to their customers; but also gives them an opportunity to share in the revenues," said Greg Stoltz, president of

A recent Internet survey of 1,000 people completed by the Promotion Marketing Association (PMA) Coupon Council found that 89 percent of the overall population report using coupons when shopping, 97 percent of primary shoppers say that they use coupons at supermarkets, and coupon users report an average of 7 percent savings on their grocery bill with coupons.

MyCoupons currently lists 11,002 coupons for 4,223 merchants.