Mtn Dew Baja Blast Returns

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Mtn Dew Baja Blast Returns

By Kyle Shamorian, Stagnito Business Information - 04/28/2014

Mountain Dew’s Baja Blast, the brand’s lime-flavored offering, will return to retailers nationwide in bottles and cans for a limited time, beginning May 5.

First introduced 10 years ago as a “Taco Bell Original,” Mtn Dew Baja Blast is the fastest-growing fountain beverage sold at Taco Bell, according to the fast-food chain, and has generated more than 30,000 mentions on Twitter in the past three years.

“Mtn Dew Baja Blast has been a fan-favorite for 10 years, and we’re thrilled for this first-time opportunity to make it available on store shelves this summer,” said Greg Lyons, VP of marketing, Mountain Dew, a brand of PepsiCo. “We’ve been humbled by the amount of speculation and consumer buzz around Mtn Dew Baja Blast being bottled and are confident that this limited-time offer is going to be a blockbuster!” 

Baja or Bust

Upon the launch, consumers will be able to download and play the “Baja or Bust” mobile gaming app, which will enable players to enter for a chance to win prizes. Fans will also be able to enter under-the-cap codes to unlock in-game upgrades and advantages.

Mtn Dew Baja Blast will be available in single-serve 20-ounce bottles and 24-ounce cans, as well as 12-packs of 12-ounce cans.