M&M’s Ms. Brown Takes the Pallet Train

This month, M&M’s newest character, Ms. Brown, is coming to more than 2,700 Walmart stores across the United States on the colorful M&M’s Brand Pallet Train from CandyRific and Mars Retail Group (MRG), a division of McLean, Va.-based Mars Inc.

The big-box chain will offer Ms. Brown and her M&M’s friends as a 9-inch dispenser, candy fan and flashlight key chain on a 17-foot long in-store display. All CandyRific items on the pallet train include a Fun Size bag of M&M’s Brand Chocolate Candies.

Ms. Brown is also featured on a 12-inch candy dispenser available at Bentonville, Ark.-based Walmart separate from the pallet train display, according to Louisville, Ky.-based CandyRific, which sells candy and novelty product combinations employing such popular licensed brands as M&M’s, Skittles, Starburst, Disney, Scooby-Doo and DreamWorks.