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Minyards, Supervalu, Pathmark Join Advisory Board for Hispanic Expo

NEW YORK -- Three more supermarket executives have joined the Retail Advisory Board for the Hispanic Retail 360 Conference & Expo, to be held Sept. 26 and 27 in Dallas. Andy Vigil, v.p. of Hispanic marketing at Minyards Food Stores; Judy Farniok, category manager, general merchandise, at Supervalu; and Donna Zambo, manager of consumer research, at Pathmark, are the latest execs to join a list of some of the biggest names in retailing who will be gathering in Dallas for the inaugural Hispanic Retail 360 event, produced by the Retail Group of VNU Business Media and VNU Expositions.

Hispanic Retail 360 is the only conference designed to help retailers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers. The conference features integrated data and insights from VNU's world-leading information companies -- ACNielsen, Spectra, Claritas, Scarborough, and Nielsen Media Research -- and presentations from leading market experts on such topics as consumer behavior, execution, merchandising assortment, and product sourcing.

The content of the conference was heavily influenced by input from an 18-member advisory board representing retailers with more than 36,000 stores and more than $180 billion in annual sales. The board includes retailers from across all channels of retailing, such as Target Stores, Food Lion, H.E. Butt, Shell Oil, ChevronTexaco, BP/ampm, Meijer, Dollar General, and Rite Aid. The full list of advisory board members and updated agenda may be viewed online at

The latest addition to the agenda, meanwhile, is the presentation of the results of a new action-oriented research study conducted by the GMDC (General Merchandise Distributors Council), which offers tactical recommendations to retailers on implementing Hispanic merchandising and marketing programs.

In addition, Santiago Blanco, Hispanic marketing director for Coca-Cola, will be addressing the implementation of Hispanic consumer programs at the store level.

Other sessions include:

-- Proven Practices to Success in the Hispanic Market: Leveraging Your Retail Environment to Reach the Hispanic Consumer, by Jim Perkins, President, ULATAM Retail Solutions Group

-- Building Your Bottom Line: An Integrated Approach to Ethnic & Mainstream Merchandising, by Terry Soto, President and c.e.o., About Marketing Solutions, Inc.

-- How Hispanic Consumers Shop: Purchasing Behavior of Key Hispanic Consumer Segments, by Steve Kent, s.v.p., Retail Client Services, Spectra

-- Vision 2020: Integrating Multicultural Merchandising & Marketing Into the Fundamental DNA of Your Organization, by Rhonda Harper, founder and c.e.o.,
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Complete information and online registration is available for both the conference and the exhibition area, which is being held at the Wyndham Anatole Hotel, at

Charter sponsors for the conference and expo include Coca-Cola, ADVO, Anheuser-Busch, Tree of Life, Energizer, MBR Industries, Procter & Gamble, Gallo, and Gatorade. For more information on exhibiting or becoming a sponsor, contact Jeff Friedman at (646) 654-7452, or email: [email protected].
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