Mexican Retailer Extends Contract With Pricer

Soriana, Mexico’s second-largest retailer, has signed an additional contract for the installation of of Pricer electronic shelf labels (ESLs) in 150 more of its stores during 2011 and 2012. Installations have already begun, with more than half of the project expected to be completed this year.

“We were given the opportunity at the end of 2009 to install our solution in the first stores after Soriana tried another vendor, and the additional new contract is proof of the level of satisfaction and trust the customer has with Pricer,” noted Fredrik Berglund, CEO of the Sollentuna, Sweden-based vendor.

Soriana has already rolled out Pricer’s ESL solution in about 100 stores and is using it both to ensure price integrity and improve daily operations and procedures. The scalability of the solution enables the retailer to install the system across various store formats ranging from convenience stores to hypermarkets.

Monterrey, Mexico-based Soriana operates more than 800 stores in over 200 cities across the country. All store formats are represented within Soriana, from Hipermart hypermarkets to Super City convenience stores to supermarkets operating under the Mercado Soriana banner.

Pricer is the only company currently offering a communication platform that supports both segment based ESL and pixel-based ESL, based on a two-way communication protocol to ensure complete traceability and effective resource management. The vendor has installations in more than 40 countries, and its customers include many of the world’s top retailers and some of the largest retail chains in Europe, Japan and the United States.