Meijer Launches Digital Photo Departments

GRAND RAPIDS, Mich. -- Last-minute holiday shoppers are taking advantage of a variety of new gift options with the launch of the new digital in-store photo department at stores owned by Meijer Inc. based here.

The Midwest supercenter retailer launched the new Hewlett Packard-powered system, called Meijer Photo powered by HP, in late November. Meijer said it features HP's state-of-the- art digital equipment to allow Meijer customers to create a wide variety of personalized photo products, most available in one hour.

"We are seeing a strong trend toward personalized photo posters, calendars and collage photo books becoming the gift of choice for people scrambling for last-minute holiday gift ideas," said Pete Heinz, merchandising manager for Meijer's photo department.

The departments use touchscreen kiosks that offer photo product templates. They also provide a Web-based interface that allows customers to create a broader selection of prints and photo gifts on-line, and either pick them up at their local Meijer stores the same day or have them shipped.

"In addition to posters, calendars and photos books, our customers also now have the opportunity to create personalized holiday cards, allowing them the flexibility to create cards with their own images right up until the 11th holiday hour," said Heinz. "We are seeing customers still coming in to our stores in the middle of December to get holiday cards personalized with their family photos."

Meijer operates 181 supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky.
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