Meijer Launches Digital Couponing

Meijer is the latest retailer to bring its coupons into the paperless age with its mPerks program, a digital coupon process that ends the hassle of clipping for consumers.

“We anticipate that this will be viewed quite favorably by a great many of our customers,” Frank Guglielmi, Meijer director of public relations, said in a press release.

Launched last week, mPerks allows deal-seekers to instantly save money without having to cut, print or present coupons to the cashier. Shoppers looking to use the program must sign up at mperks.meijer.com, where they may preview and select coupons for national and Meijer brand items. Those coupons will then be stored in a personal mPerks account.

The applicable coupons are instantly redeemed when shoppers code in their mobile phone number at checkout. Once a coupon is selected on mPerks, it will be active in the shopper’s personal account until redeemed or expired. Meijer plans to add additional features to the site in the coming months.

Shoppers who sign up for the new program by Sept. 18 will receive a $2 electronic coupon good towards their first purchase.

Founded in 1934, Grand Rapids, Mich.-based Meier operates more than 180 stores in Michigan, Ohio, Indiana, Illinois and Kentucky.