Meijer Courting Farmer Jack Customers

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Meijer Courting Farmer Jack Customers

GRAND RAPIDS, Mich. - If you can't join 'em, fight 'em. Meijer Inc. here has begun a new promotion to attract Farmer Jack customers to its 37 stores in the metro Detroit market.

For the promotion, shoppers who turn in their Farmer Jack discount or preferred customer cards will receive 10 percent off their total bill. Meijer had been one of several chains named in rampant speculation over who might buy Farmer Jack locations from A&P. Kroger finally emerged to claim about 20 of the stores this week.

A Meijer spokesperson was not immediately available for comment about the new promotional tactic. Local press reports further said that Meijer is also offering Farmer Jack customer coupons worth $10 off their next grocery order. The chain's spokeswoman, Stacie Behler, was quoted as saying that the chain has a deliberate strategy in place to expand its presence in Southeast Michigan.

Earlier this year, Meijer unveiled plans to invest $123 million on new construction and land investment for three new stores this year, as well as an $18 million investment to expand its Lansing regional distribution center and major remodels on several other existing stores.

Meijer, which began operations in Michigan in 1934 and is still owned and operated by the Meijer family, operates 176 stores in five states.