The meaning of Bliss

The most decadent Hershey's product yet has arrived at retail, in the form of Hershey's Bliss. The individually wrapped, bite-size pieces come in Milk Chocolate, Dark Chocolate, and Milk Chocolate Meltaway varieties, and the slightly domed shape of each morsel is designed to fit perfectly in the mouth, allowing the rich, creamy chocolate to melt evenly. "The goal of Hershey's Bliss chocolate is simple: to deliver the most rewarding, indulgent chocolate experience on the market," says Michele Buck, s.v.p., global c.m.o. for the iconic Hershey, Pa.-based company. A 9.6-ounce lay-down package retails for a suggested $3.99. More information is available by calling (800) 468-1714.