Skip to main content

Martin's Bows Free Wine Guide

Martin's Super Markets is giving shoppers an excellent opportunity to learn more about the pairing of wines and foods via a free guide available in the wine sections at its 20 stores.

The pocket-sized "Wine By The Numbers" brochure serves as a handy reference to the regional grocers' color- and number-coordinated system of easy-to-understand wine/food pairing suggestions, said the grocer.

"Our new Wine By The Numbers Guide was produced in response to requests from customers who wanted a quick, easy guide in choosing wine and food pairings right in the store," said Doug Murphy, Martin's director of wine/fine spirits. "Consultations with both wine and food specialists resulted in a guide that any adult can understand and use in just minutes."

Current plans are to add new wines and foods on an ongoing basis to the already-comprehensive selection so that the shopper can enjoy the most up-to-date information available.

Using the guide is simple, said Murphy. Wines are grouped into one of six numbered and color-coded categories, each with a distinct iconic graphic. Category lists suggest main courses as well as snacks and ready-to-eat foods that best compliment that particular category of wines.

The system works in reverse as well. Select foods throughout the store are marked on shelf-tags with one of the system icons, so that a shopper can first choose a food and then, in turn, choose a coded wine from the store's identified stock.

Wine By The Numbers guides are available in the South Bend, Ind.-based Martin's stores or as a downloadable file through the Fine Wine & Spirits link in the company's web site

Martin's has 17 stores in South Bend, Mishawaka, Granger, Elkhart, Goshen, Plymouth, Nappanee and Logansport, Ind., and three in Michigan in Niles, Stevensville and St. Joseph.
This ad will auto-close in 10 seconds