Marsh Converts Fresh Meats to 100 Percent U.S. Sourced

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Marsh Converts Fresh Meats to 100 Percent U.S. Sourced

06/17/2009
Marsh Supermarkets is now sourcing its fresh beef, pork and chicken products from United States suppliers only in light of consumer demand.

Connie Gardner, spokeswoman for the 99-store, Indianapolis-based regional grocer said the company had heard from many customers that they preferred meat from the U.S. Yet while most of Marsh’s fresh meats were sourced primarily from U.S.-based vendor partners, the decision to switch to 100 percent U.S. was driven by consumer demand.

“We have been diligently working since September of last year to make sure every piece of meat we cut comes from the U.S.A.,” Gardner was quoted as saying in the Lafayette, Ind.-based Journal and Courier. “So we were already doing it for most meat and now we’re ready to announce it.”

The chain -- which operates 99 namesake banner stores and five O’Malia’s Food Markets in Indiana and Ohio as well as 41 pharmacy locations -- is prominently featuring the news on its Web site, as well as in-stores via on-pack stickers noting the meat’s U.S.-only origin. Prepackaged meats that come from other companies will not be affected by this decision, said Gardner, adding that the conversion to U.S.-only fresh protein products will also not affect the grocer’s retail meat prices.

In March, grocery stores were required to begin labeling meat with their respective country of origin information. Any country the animal passes through or is processed in must be indicated.