Mars Offering Super Bowl Stadium Celebration

Mars Chocolate North America’s M&M’S, Snickers, Twix, Milky Way and 3 Musketeers brands are giving football fans the opportunity to party with the 2011 Super Bowl champions. As part of the candy maker’s “Be on the Field 2010 Instant Win Game” promotion, one entrant will win an all-expenses-paid trip for four to Super Bowl XLV in north Texas, where he or she will be able celebrate on the field with the winning team.

To participate in the contest, fans can register select UPC codes from the above-named Mars chocolate products online through Feb. 7, 2010.

“Mars chocolate brands have always been a staple among fans and the great camaraderie that exists at football parties and celebrations,” noted Michele Kessler, VP of marketing at Hackettstown, N.J.-based Mars Chocolate North America, a division of Mars, Inc. in McLean, Va. “Our Be on the Field 2010 Instant Win Game allows us to take that celebration to the next level by giving fans the chance to celebrate on the field with the next Super Bowl champs — a prize envied by many fans and NFL players!”

As well as the grand-prize trip to Super Bowl XLV, which is scheduled to take place Feb. 6, 2011, participants in the Be on the Field 2010 Instant Win Game have the chance to win thousands of other prizes, among them VISA Gift Cards and packages of Mars chocolate products. Additional details, including official rules, are available at www.BeOnTheField.com.