Mars to Hold Post-Super Bowl Bash

Mars Chocolate North America’s iconic M&M’S Snickers, Twix, Milky Way and 3 Musketeers brands are giving football and chocolate fans the chance to “Celebrate on the Field” immediately after Superbowl XLVI in Indianapolis, which is slated to take place Feb. 5, 2012. The Hackettstown, N.J.-based confection maker’s 2011 Instant Win Game will enable four winners to party on-site with the future champions. Consumers can enter the contest by uploading UPC codes from specially marked packages to www.BeOnTheField.com through Feb. 7, 2011.

“NFL players work their whole lives for the opportunity to experience those few precious moments celebrating a Super Bowl victory,” said Debra A. Sandler, chief consumer officer for Mars Chocolate North America. “[F]ans who serve Mars Real Chocolate at their football-viewing parties [now have] the exclusive chance to enjoy those special moments of celebration alongside the newest Super Bowl champions. For an NFL fan, what could be more exciting?”

To promote the competition, M&M’S and Snickers have teamed up with trio of NFL legends: Marshall Faulk, running back for the Super Bowl-winning St. Louis Rams and a key contributor to the “Greatest Show on Turf”; Mark Schlereth, offensive guard who won Super Bowls with both the Washington Redskins and the Denver Broncos; and Rodney Harrison, safety for the Super Bowl-winning New England Patriots and two-time Pro Bowler. Both Schlereth and Harrison will chat live with fans of the Snickers and M&M’SFacebook Fan Pages in late December and early January. To find out how to join the chats, fans can “Like” the pages at Facebook.com/mms and Facebook.com/snickers.

“Winning a Super Bowl for St. Louis Rams fans everywhere was a huge thrill for me, and I’ll never forget those few fleeting moments when we had the opportunity to celebrate our amazing accomplishment,” noted Faulk. “This is an experience you can’t buy, nor will you ever forget.”

As well as the grand-prize trip to Super Bowl XLVI , participants in the Celebrate on the Field 2011 Instant Win Game have a shot at winning thousands of other prizes, including VISA Gift Cards and packages of Mars chocolate products.

Mars Chocolate North America is the North American chocolate operations of McLean, Va.-based Mars Inc., which employs more than 65,000 associates at over 370 sites, including 135 factories, in 68 countries worldwide.